About Web Analytics

While data and metrics used to be primarily relegated to large enterprises, today even very small businesses need to know where their users are coming from and how frequently they are returning to their website.  These insights provide a picture of how a business’ web presence is growing, where it is declining, and where it should expand.  Web analytics tools such as HubSpot, Google Analytics, Google Tag Manager, and internal metrics can provide a comprehensive picture of web growth for that business, however best implementing the right web analytics suite or suites can be difficult.

Sandia Digital is able to set up the right web analytics tools for your business website no matter if it is small or enterprise-class.  We take in mind the size and scope of your website, your target market, and even the capabilities of your host and server in order to implement the best analytics suite (or suites) for your data.  We are even able to track and improve your reach with our maintenance and SEO subscriptions.

Sandia Digital can implement your web analytics tools in many ways.  We can find or develop the best plugins or extensions, or alternatively we can hard code directly into the website’s header or footer to best capture visitor data before or after page load.  Though we are very knowledgeable with several tools, we are most skilled with the following:

Google Analytics

Google Analytics is far and away the most popular analytics suite, as it offers many useful features.  We are able to set this up for your small business along with Google Tag Manager, and even track relevant third-party connections such as event booking sites or off-site e-commerce.

HubSpot Analytics

The HubSpot Analytics Suite is an excellent choice for medium and enterprise-class businesses.  Like Google Analytics it offers several very useful visitor tracking and data tools, however the detail in data can be drilled down significantly greater.  HubSpot can be integrated in parallel with other web analytics suites.

Internal
Analytics

Fully internal analytics tools can also be set up for your website.  Sandia Digital can perform a full development or custom setup of internal analytics tools on a proprietary build, or on a web CMS such as WordPress, Jooma!, Drupal, or Magento.

Sandia Digital has a portfolio of several clients with a variety of analytics suites implemented.  Take a look at a few of those clients below.

If you have any questions regarding the web analytics and setup process, contact Sandia Digital today to schedule an over-the-phone or in-person appointment.