Website: OneRoofEnergy.com

Project Goals

WordPress

SalesForce

SEO

Form-Tracking

OneRoof Energy is dedicated to the installation and development of solar panels on both small and large structures.  While OneRoof is already a larger national brand, they wanted to set up a way to better capture their existing and new customers online.

Under normal circumstances, a website is set up with a simple contact form that feeds to an e-mail address, and that is more or less the end of that transaction.  OneRoof had a similar setup and to expand this out with minimal downtime, Sandia Digital suggested integrating Google Analytics and SalesForce.

To best integrate SalesForce (for simple updates), Sandia Digital set up the Contact Form 7 plugin and blended elements of the SalesForce API.

Within the form code, the ‘action’ tells the form to submit this information through SalesForce.

action="https://www.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8"

When a form is submitted, Google Analytics tracks the user’s click and registers it as a unique form submission.

<input type="submit" id="submit-button" value="Submit" onClick="ga('send', 'event', { eventCategory: 'SalesForce', eventAction: 'SalesForce Solar Quote', eventLabel: 'Solar Quote'});" >

Along with integrating third party apps such as SalesForce and Google Analytics, OneRoof Energy is using landing pages that unique visitors access from Pandora, Angie’s List and more.  Customer acquisition is at an all time high, and tracking their target demographics has never been easier for OneRoof Energy.

If you are interested in integrating SalesForce or Google Analytics with your website, contact Sandia Digital today for an over-the-phone or in-person consultation.